Volkswagen advert analysis outline

Volkswagen advert- How does this advert appeal to the audience?

INTRODUCTION
- This is a reminder add for the volkswagen beetle



PARAGRAPH 1- use of visual rhetoric
- picture of a car in the distance goes along with the text at the bottom of the page "think small"
- rule of thirds is also applied (car positioned on the left)
- as well as  the car being positioned towards the top of the picture
- the whole advert is black and white

PARAGRAPH 2- use of listing
- use of listing with small print
-lists relatable scenarios which the reader can agree to, meaning that when it narrows down the reader will be more likely to agree to the final point (trading an old VW for a new one)
- the text goes from a very broad point into a small and specific one (this draws the reader in)

PARAGRAPH 3- simple language

PARAHRAPH 4- use of personal pronouns
you, you, your, you -> direct appeal

''Think it over" -> this advert appeals to your rationality (that is how old this advert is) That is the call to action.

*CONCLUSION*