Advertisement techniques

Loaded Words

Words with strong associations like "family," "home," "dishonest" and "wasteful".

Transference

Attempts to make the audience associate positive words, images and ideas with a product and its users.

Name Calling

Comparing one product to another and saying it is weaker or inferior in quality or taste.

Testimonial

A product endorsed by a celebrity or by an expert

Bandwagon

The advertiser tries to make you feel like everyone else has the product and if you don't, you will be left out.

Snob Appeal

The opposite of bandwagon, this appeal makes the case that using the product means the consumer is better, smarter, richer and so on...than anyone else.

Repetition

This technique repeats the product's catchphrase, name or logo over and over so that it "sticks" in the consumer's mind.

Flattery

The advertiser appeals to the consumer's vanity by implying that smart, rich, popular people buy the product.

Plain Folks

The advertiser says or implies (either by text or pictures) that "people just like you" use the product. (This could be in the form of a testimonial)

Emotional Appeals

The advertiser appeals to the consumer's fears, joys, sense of nostalgia and so on.

Facts and Figures

The advertiser uses statistics, research or other data to make the product appear to be better than its competitors.

Special Offer

The advertiser offers a discount, coupon, free gift or other enticement to get people to buy a product

Urgency

The advertiser makes you feel like you need the product right away.

Ethos

This persuasive strategy appeals to credibility or character - to show that the company is more honest, reliable or credible so you should buy the product.

Pathos

This persuasive strategy attempts to evoke an emotional response in the consumer.

Logos

This persuasive strategy appeals to logic or reason. Ads using this strategy will often have evidence and statistics.

Persuasive Advertising Strategies

Ethos, 

pathos and logos are advertising strategies/techniques used by advertisers to get consumers to purchase products.

Jargon -  the technical terminology or characteristic idiom of a special activity or group