Essay structure

INTRODUCTION

What goes into an introduction.
1. Topic (cop21, India)
2. Context -------> what will be discussed and analysed

How + using what tools/sources  it will be analysed.


Eg.
MTV GLOBAL WARMING ADVERT

TEXT- video commercial
Purpose- raise awareness and cause action

All media texts aim to- Inform, Entertain and Persuade

The MTV add is informative and it aims to persuade however it is also entertaining in order to raise awareness(to inform) and cause action (to persuade).

When analyzing this advertisement we will use: -AIDA
                                                                              -Language



What goes into the introduction?
- We mention that the advertisement was not a success because it does not reach its demographic..